‘Nounification’ catches up with Systems Thinking

It seems that certain verbs are becoming nouns, for no particular reason that I can see based in grammar, semantics or the logic of language.  This appears to be a recent phenomena, and in a few cases, nounification has propelled these lucky  innocuous verbs into the noun stratosphere.  The first is the innocent little doer-word ‘reveal’.

reveal1
rɪˈviːl/
verb
1.
make (previously unknown or secret information) known to others.

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