Designing in the post-consumer age

Christmas is coming, again.  Last year, Australians reportedly spent $A32B at an average of $A1,200 per person during the silly season.  Nearly twenty million of these gifts with a value of around $A1B were unwanted and were sold, re-gifted, stored or dumped.  For myself, a distinctive marker of post-consumerism came when a ten year-old family member declared a few weeks out from Christmas that he didn’t know what to ask for this year because he couldn’t think of anything he particularly wanted. It seems that between Christmas, birthdays, special days and rewards for good behavior the number of buying opportunities outstrips some family member’s needs or even desires.  So it seems we are now living in an age of post-consumerism, even for ten year-olds.  We are beyond some western models of growth, in uncharted territory.

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