The new patriotism of making

Craftsmanship, quality, integrity, locality, and the importance of ‘the story’.

When times are tough, the tough get making. So claimed none other than Clint Eastwood in his Superbowl half-time pitch for Chrysler. In a voice so gravelly it sounds like a cracked gearbox that lost its last drop of oil 100 miles back, Eastwood parables the Detroit story — once great, KO’d by globalism and cheap offshore labour, now revived after transfusions of foreign (Italian) money and a new US consumer patriotism fueled by signs of life in Motown’s once mighty corpse.

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