‘Design thinking’ is being sold as a methodology for sticky problems. It is also being sold as a process that just about anyone can use to solve ‘wicked problems’. Either something is slightly inconsistent between these two claims or it’s one hell of a method.
‘Contrary to popular opinion, you don’t need weird shoes or a black turtleneck to be a design thinker’ Tim Brown writes (HBR, June 2008). ‘Nor are design thinkers necessarily created only by design schools… many people outside professional design have a natural aptitude for design thinking, which the right development and experiences can unlock’.