What’s killing ‘design thinking’?

Is ‘design thinking’ a dinosaur yet?

Discussions of design thinking across the blogosphere and business press range from evangelical to critical to terminal, with commentator Bruce Nussbaum declaring the emperor dead or at least out to pasture. In April 2011 Nussbaum argued that there were ‘far too many failures’ in this process.  CEOs took to the process side of ‘design thinking’, implementing it like Six Sigma and other efficiency-based processes, he claimed.  But such an approach could never deliver the heavy lifting of a viable innovation process.

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